Google Pixel 7 | Google Chips + Magic Eraser

The flagship Pixel finally arrived in India after a four-year-long wait with the Pixel 7 and Pixel 7 Pro. The anticipated smartphone’s USP is the Tensor G2 Chip - an original chip engineered by Google. We needed to stand out in the clutter of ads during festive season to catch the attention of Indian premium users.

Our Pixel 7 campaign defied the norms of smartphone marketing with a clever misdirection strategy featuring fake products. We introduced Google Original Chips in Hazel Onion flavor , before revealing the Tensor G2 Chip, with sibling celebrity duo Vicky and Sunny Kaushal making their debut together. We then launched the Magic Eraser, a story from author Twinkle Khanna’s imagination, only to reveal it was in her Pixel 7 Pro all along. This unconventional approach resonated with audiences, generating buzz and earning applause across all platforms.