Britannia Milk Bikis Anaivarukkum

Despite advertising that spoke to children for decades, Britannia Milk Bikis was in reality, loved and consumed by every member of the Tamil Nadu household. We shifted this stance to create Milk Bikis = Anaivarukkum (Milk Bikis for everyone), grandparents, elder siblings, uncles and aunts. Stories about their peculiar habits, their unique routines, their weird pet peeves. And how they loved their Milk Bikis. The campaign was fronted by mini-biopics of these different characters from different parts of Tamil Nadu, featuring dialects from across the state.