THE BRIEF

Create a concept that can be adapted to different mediums to introduce Oral-B's teeth whitening strips. 

THE IDEA

First is a billboard followed by an interactive print ad in a magazine. Interactive digital ads are then spread across various websites. One insight that I gathered here was that people rarely look at these ads, moreover they almost never click on it. With this in mind, the ad is interactive where if the cursor hovers over it, they reveal clean teeth. 



CREDITS

Samyu Murali | Role: Art Direction + Design