Tata Motors Dark Range

Tata Motors was launching three of their most popular cars in a new edition - The Dark Range. We launched a TV spot with a catchy tune introducing the range with cricketer KL Rahul.

For the print leg of the campaign, we crafted individual identities for the Nexon (Compact SUV), the Altroz (Hatchback) and the Harrier (SUV).

This project was part of a pitch that we won.