The process

In order to have local flair, design plays an important part. This city is known for it’s casual attitude, but also for it’s vibrant creativity—we wanted to reflect this in the artwork. This year our concept was Fall for All, placing emphasis on community. Flat design illustrations of quintessential Fall and Austin icons were created (notice the bat, guitar and taco). The design and intent of this event is to celebrate the traditions of one very prideful city.

The brief

The Last Straw Fest is an event held at the end of October at the UMLAUF Sculpture Garden & Museum. The museum embodies Austin: Contemporary art in an outdoor, natural setting, in the heart of the urban city. So when they set out to create this event, they wanted something that would become a part of the many local traditions.



Last Straw Fest 2016 052_new.jpg
Last Straw Fest 2016 062_new.jpg



CCO: Steve Miller | CW: Katie Castillo | AD: Samyu Murali