Samyu is an Art Director and Designer based in India. She’s spearheaded cultural work in both, the U.S and Indian markets on brands like Google, Cadbury, United Airlines and Dell.
Throughout her career, Samyu’s advocated for work that pushes boundaries and furthers conversations on gender discourse. She is passionate about creating an equitable workplace for the next generation of leaders and does this through Indian Creative Women , the only initiative in India that focuses on balancing gender in leadership roles across the advertising industry. She has guest lectured in universities like Savannah College of Art and Design, Miami Ad School and DeMontfort University.
Samyu was most recently part of IMPACT’s top 30 creatives under 30 in India and is an ADCOLOR Rising Star nominee. She co-leads Ladies, Wine and Design Chennai, a community to connect and empower women in design in her hometown of Chennai.
🎨 Agencies
Talented, Creative (2022 - Present)
Sephora, Google, Netflix, Britannia, Myntra
Ogilvy, Mumbai, Art Director (2019 - 2022)
Mondelez (Cadbury), Unilever (Dove, Pond’s), Kellogg’s, Tata Motors, Marico
Wunderman, Austin, Art Director (2016 - 2019)
Dell, United Airlines, Austin Film Festival, Shell, Reliant,
Center for Child Protection, Umlauf Sculpture Museum
Ogilvy & Mather, Mumbai, Creative Intern (2013)
Hot Wheels, Westside, Fisher Price
🧑🏾🎨 Personal Recognition
ADCOLOR® Rising Star Nominee (2023)
IMPACT 30 Under 30 (2023)
Pitch Magazine’s Superpeople (2022)
Invisible Creatives (2020)
ADCOLOR® Future (2018)
Cannes Lions Young Creative Academy (2018)
The Drum 50 under 30 (2017)
📰 Press
The Shifting Terrain of OOH Advertising | Social Samosa
Templatization: Does the art of standing out mean not standing out? | Social Samosa
Flipkart and Talented’s Aadi Thallaadabhadi campaign | Campaign Brief Asia
Unmasking motherhood: A journey from stereotypes to real experiences | Social Samosa
AI X Sustainability | Social Samosa
BTS of The 1947% AR Design using AI | Brut
The BTS of Milk Bikis’ Hyperlocal OOH Campaign | AFAQs
The Linguistic Diversity of South India
Tamil Nadu X Britannia | Storyboard
‘Looking Within’ | Indian Creative Women X Zee Melt
The Team Behind Cadbury Good Luck Girls | Zee Melt
🎤 Leadership
Miami Ad School, Visiting Professor (2023, 2024)
DeMontfort University, Guest Lecturer (2023)
Indian Creative Women, Core Team Member (2020 - present)
Ladies, Wine & Design Chennai, Co-Founder (2019 - present)
Savannah College of Art and Design Advertising Mentor (2019)
Women Who Create Mentor (2019)
The One Club Bootcamp Mentor (2019)
Young Shits Judge (2018)
Savannah College of Art and Design Ambassador (2015 - 2016)
Advertising Week Volunteer (2015)
Savannah College of Art and Design Education Programs Coordinator (2015)
🏆 Awards
Kyoorius Creative Awards, Effies, Cannes Future Lions, Adobe Design Achievement Awards, SCADDY Awards, American Advertising Federation Addys: State and Regional, HOW International Design Awards, HOW Promotion & Marketing Design Awards, Communication Arts