Solution

Fitness tracking is something that has increasingly gained popularity over the last few years. With this insight, our solution was to use this trend to create a positive impact on society. 

Challenge

Cannes Future Lions put forward a brief that asked us to connect consumers with a global brand in a way that was not possible three years ago.

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AAF District Addys : Gold | Integrated Consumer Campaign | March 2017 | AAF District Addys : Silver | TV Advertising & Art direction | March 2017 | AAF Atlanta Addys : Gold | Integrated Consumer Campaign | Guerrilla Marketing & Art Direction | February 2017 | AAF Atlanta Addys : Silver | TV Advertising | February 2017, Featured in Ads Of The World | August 2016 | Cannes Future Lions Shortlist | May 2016

Credits

Ariana Akmal | Michael Fernando | Anna Watson | Samyu Murali | Prof.Judy Salzinger
Savannah College of Art and Design